Ishita Gupta, the designer, the brains & the heart behind this brand, launched Vaidaan Jewellery in February 2016 as a coveted visionary who believes in the union of Indian tradition and ultramodern ways of life. Vaidaan Jewellery is a luxury line of exquisite jewels who believes in celebrating traditional Indian embroidery with a twist of modernity.

Each design in our jewellery yard is distinguished, intricate and it explains the fraction of finesse in hand embroidered jewellery. VAIDAAN believes in classic presentation of each design in hand-made jewellery. Every stone is Hand picked and is set and embroidered on a frame entirely made of thread, so the piece remains timeless. Every box is designed by keeping in mind every individual expectation and it's indefinitely matched to their aura. Each jewel is designed and converted into a fashionable novel and the story behind each is our versatility.

Vaidaan cultivates tradition and newness in a way that the two compliment each other to form something that lives on as a timeless piece of art and lauds your taste. With the amount of love and craftwork that goes into even the tiniest of pieces at Vaidaan, we endeavour to extend our warmth and vision to revolutionize the way Women look at jewellery.